This mascara is born in Japan and expresses the enthusiasm of Tokyo girls to beauty, and passion to make the eyelashes look perfect in every single detail!
Matsuge is eyelashes in Japanese.
this fiber film formula will come off easily with warm water. No need to rub your delicate eyelashes.
the eyelashes are coated by the film and won’t smudge even how many times you blink!
extract nourish your eyelashes.
goes back to nature. Eco-friendly fibers made of corn do not harm the environment.
The fibers attach your eyelashes with the base formula in perfect stickiness and help your eyelashes extend after layering.
Light weight and quick dry formula will hold your curled eyelashes for all day long.
No need to rub and never remove your makeup.
Small yet easy to handle. No mess up around your eyelashes. (Please see below figure for reference)
TOKYO matsuge mascara is free from;
・Paraben・Latex・Mineral Oil
・Ethanol・Fragrance・Silicon
TOKYO MATSUGE only includes what you need for mascaras.
First of all, put the brush in and out a few times after open a fresh mascara to mix the fibers with the formula evenly and let the formula breath! This process makes the formula right viscosity for the better application.
Apply the formula to the entire eyelashes in upward motion with the back side of curved brush.
For the second layer, wiggle the brush at the root of eyelashes and comb upward.
For the third application, hold the brush vertically and swipe back and forth on the tip of eyelashes for the further extension.
For the lower and corner lashes, apply the formula by using the front part of the brush.
Mascaras are extremely competitive in Japan, because Japanese girls/women adore the long and fuller lashes like false lashes or lash extension. There are so many excellent mascaras launched one after another in this market.
However, because the balance of each ingredient in formulating mascara is complicated, the final product does not come perfect.
Here comes the perfect mascara. No more compromise and all your need are in this tube! Try it out and discover what we create. This is the best mascara ever!
There are 2 women who devoted their lives to cosmetic business. One is a marketing specialist of cosmetics, in particular, spent her career for the past 5 years with MASCARA. The other is a professional formulator who also has 15 years experience, in particular, innovated an epoch-making, award winning and long selling MASCARA for several cosmetic companies. They met 2 year ago and one day, decided to create the best mascara in the world.
